5 reasons you need a measurement plan for your launch | Pri Kruijen

5 reasons you need a measurement plan for your launch

Do you find live launching in your business exhausting? πŸ₯±

Then you need a measurement plan for your launch

It was chaos the first few times I launched without one because I was trying to do all the things rather than focusing on what drove the most conversions to my business

These days my launch strategies are super simple and require very little work πŸ‘©β€πŸ’»

If you've found launching overwhelming, then here are five reasons why you need a measurement plan for your next launch πŸš€

You've missed your revenue goal

Have you spent weeks, months even planning a launch only to miss your revenue goal? πŸ’Έ

This happens because you didn't know your funnel was leaking until much later – if at all

Want to fix your leak sales funnel? Set up a marketing measurement plan πŸ“ˆ so you know what to track and measure

πŸ“š Related: What is a marketing measurement plan?

You missed opportunities

Another reason why launches without a measurement plan fail is that it's harder to spot opportunities in real-time ⏰

This can be quickly resolved with a plan in place, as you can see what spikes you are seeing in your valid metrics and pivot your strategy in real-time rather than waiting for your post-launch debrief

My launches before marketing data were chaotic as I was doing the most I possibly could on every single platform

Want to pivot your strategy in real-time? πŸ‘‡

You wasted time on the wrong marketing strategies

Not only did it burn me out, but I also wasted a lot of time and money on platforms that weren't returning on investment πŸ’°

Once I started using a measurement plan and knew which metrics were important to me, I began to remove platforms from my strategy within a couple of days which streamlined the whole process for me

You are manually tracking data in spreadsheets

Tracking data in a spreadsheet is better than not tracking any data at all, but without a measurement plan, you might be monitoring the wrong data points πŸ“Š

You also run the risk of making mistakes if you are manually tracking them rather than automating your data collection

πŸ“š Related: Are vanity metrics ruining your business?

You have data, but you aren't doing anything with it

The final reason why you need a measurement plan in place for your launch is if you have data, but you aren't doing anything with it πŸ€¦β€β™€οΈ

The main reason why you might have data that you are not using is that you don't understand the story behind the numbersπŸ™…β€β™€οΈ and that's where your plan can help you out

You need context to make sense of the numbers, and that is where your plan will help you out

Want to automate your launch metric collection? πŸš€

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