3 Questions to Ask in Google Analytics | Pri Kruijen

The 3 questions you should be asking in Google Analytics

Do you find Google Analytics overwhelming to learn? 🤯

The majority of my clients avoid opening up their accounts because they don’t know what to look for and what the data means, so they avoid it altogether ❌

To make things simpler and to get you using your Google Analytics account, I recommend starting small and asking yourself the following questions

Then once you’ve understood these, you can start asking yourself more complicated questions

Where is my traffic coming from?

Knowing the answer to this question will have the most significant impact on your business as you will be able to remove the marketing channels that aren’t returning on investment 💰

➡️ Head to Acquisition – All Traffic – Source/Medium in your account 

➡️ Next, toggle the date range in the top right-hand corner to last month

➡️ Review the data to see which marketing channels drive the most traffic to your website and ask yourself – does this align with my marketing strategy?

While this will tell you which channels send you the most traffic, it won’t necessarily tell you whether they are converting or not

Do you wish there was a more straightforward way to understand your data in Google Analytics? 👇

How many goals (conversions) are completed?

To make the most out of your strategy, you want to make sure that you are focusing on marketing channels that not only drive traffic but also convert well 🤑

You’ll need to set up goals for this to work, so if you don’t have them set up, I’d recommend doing that now and coming back to this question

➡️ Review the conversions panel on the right-hand side to see what is happening and ask yourself – where am I spending too much time and not seeing any results? what do I need to spend more time on because I see a return on investment?

➡️ Pick 1 to 2 of your best marketing channels and start testing new strategies to see how they impact your traffic 📈

➡️ At the end of the month, rinse and repeat the process above and see the impact

Which pages are getting the most traffic?

Now that you know which marketing channels send you the most traffic and conversions, you will want to know which pages get the most traffic

Why? 🤷‍♀️

Because that can help you market your business better and start making more money by adding in opt-ins, low ticket offers and affiliate links

➡️ Head to Behaviour – Site Content – All Pages

➡️ Next, toggle the date range in the top right-hand corner to last month

➡️ Review the data to see which pages get the most traffic and ask yourself – is this what I expected? How can I improve these pages/blog posts? How can I turn visitors into subscribers?

Once you have this list, start creating a plan of action to help you market your business in the next month

Want to know how well your marketing strategy is converting traffic into subscribers?📧

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